Enron Case Study Analysis - 1699 Words

Phylicia Perser Business Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron, and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas, Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th 1986. The whole purpose of Enron was to take advantage of the deregulation of the energy industry. They wanted to create the largest pipeline in the nation to have leverage in Washington. Over time Enron made great strides†¦show more content†¦This caused the stock price to plunge and thus was not good for Enron. Interest started to shift to the auditor Arthur Andersen. 4. Is a SWOT Analysis beneficial or any other strategic technique appropriate to understand this case? Strengths Multiproduct Strategy Enron didn’t become what it did overnight. Over time Enron was catering to about 5 different types of business. Pipeline, Energy, Natural Gas, Trading, and Communication. These different parts of Enron, yes were from Enron, but were marketed to different people because of the needs they had. Human Capital Enron was very good at what it was doing up until about 2001. Before then, Enron was chasing many parts of its company. To do so they would have to have the appropriate staff. They were very good at finding people to do their jobs, and do them well. The people they hired had the proper skills and knowledge about what they were doing. Strategic Leadership Enron’s founder had a good sense of Strategic leadership until greed took over. Enron had a great vision for a new company. They took charge and became number one over a small period of time. That is because of the Strategic leadership. The founder knew what he wanted and how to achieve the goals to make it happen, and got the staff to follow through and get it done.( Even if it wasn’t always legal) Weakness Board of Directors The question I ask myself is, was there evenShow MoreRelatedModern White Collar Crime : A Modern Or Postmodern Crime1079 Words   |  5 PagesSociety has made many individuals question Enron scandal in regards to what is a modern or postmodern crime. Modern white collar crime focuses primarily on agriculture, productive activity, hand-tool technology, and farming villages as a community or family unit. While, postmodern white collar crime deals with more advanced technology such as computers, virtual communities, television/computer link-ups, and telephone communication. Overall, those who seek a career in criminology must navigate terminologyRead MoreThe Collapse Of Enron And Enron1736 Words   |  7 Pagesused to rank Enron as the most successful business in the United States. 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